There can only be a few people in present world not touched by information and design technology. Computers are everywhere and everything is being digitized. And this process has drastically changed the way human beings interact. Virtually all forms of information be it sound, image, text, video or any other form can be digitized and transmitted using a range of technologies. The field of design has been evolving since the first symbol was scribbled on cave walls and this much interactivity has radically changed the way designers work today.
Design is everywhere. From the look of cloths to book covers, from room interiors to huge infrastructures, devices, gadgets – almost every form of modern communication; it plays a very important role.
With the speed at which visual content is being produced today, much of the work in dissonant or conflicting. In this communication-oriented world a designer must strive for order and clarity. It is important to understand how population is influenced by culture and fashion trends, how human brain perceives and processes colors, typography, pictures and composition.
It was the invention of printing because of which graphic design today is a recognizable trade. Since the invention of movable type in mid-15th century, type has evolved slowly and gently over time. Letter shapes were standardized and new type forms were being produced rapidly. Graphic design continued to evolve.
Since the launch on Mac and PC Workstation, digital revolution has overtaken traditional working practices. Much of the technical responsibilities have been shifted to digital applications and designers are required to master an ever-expanding skill set. They have to understand the processes involved in reproducing digital content on screen and print, digital representation of different color spectrum, how print works and more. However, there are several aspects of graphic design that are still untouched by technology. These involve developing ideas and concepts, design and typography principals, problem solving – all attributes that distinguish graphic design from other professions.
With rapid growth in Internet and Multimedia the field of graphic design has diversified. Many work entirely on webpages, others on typography or animation. The list is huge and still evolving. The evolution of digital applications has brought everything on desktop screens. Designers can even automate repeated tasks using scripts. A graphic designer can work in so many fields; they need to be familiar with a vast variety of software applications, production methods and skills.
One may say as the evolution of technology and availability of powerful desktop publication software to non-designers may signal an end for practicing graphic designer. But like many other professions, photography for example, the demand for innovation and excellence will never end. Creativity cannot be packed in internet data packets and software applications.
Graphic Design is an exciting and vibrant activity. It requires lots of creativity, innovation with the right mix of stamina and vision.
Before we begin with Design Basics, we will go through some examples of creative work to setup up the mood for in-depth study.